Sunday, February 22, 2015

Climateer Line Of The Day: Mobilizing Social Media Edition

“We’re getting beaten on volume, so the only way to compete is by aggregating, curating and amplifying existing content,”
That's a U.S. Undersecretary of State on beating ISIS.

I was reminded of this story when linking to BuzzFeed for the "Uber has won" post.

We very rarely link to BF, preferring instead to send what traffic we can to news organizations.
It turns out that view may be an anachronism, at least according to the Undersecretary, Richard A. Stengel as he goes on about ISIS:
“These guys aren’t BuzzFeed; they’re not invincible in social media,” 
Here's the New York Times story the quotes are from.

See also the best (so far) pastiche of the Wolf of Wall Street for how terrifying this all is: