Tuesday, October 6, 2015

Tips For The Media From 80-Year Old 'Yankee' Magazine

From the Paris Review's blog:
  • Today in unlikely longevity: New Hampshire’s Yankee magazine has been around since 1935, and it’s navigated, somehow, many epochal changes in media. What’s its secret? Listen carefully: cover fall foliage as if it’s Mardi Gras, never change, and appeal to a boring, affluent, aging readership. Yankee stands tall because of, not in spite of, its stupefying predictability: “There are tips on travel to destinations like Narragansett Bay, in Rhode Island, and recipes for Boston cream pie and needhams (an old-fashioned Maine candy made with mashed potatoes). Ads for regional businesses and New England wares still fill the magazine, which now comes out six times a year. The much loved Swopper’s Column—a classifieds page for unusual objects, which first appeared in the magazine’s fourth issue—was not discontinued until 2013.”
That's from the Review's daily link-post, today titled "Jeanne Dielman Forever, and Other News"